ECPM (EFFECTIVE COST-PER-MILLE)

DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It

What is (CTR) click-through rate? Click-through rate (CTR) in in-app advertising refers to the number of users who click on an ad displayed in a

What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users