In-app advertising is one of the most popular ways of monetizing apps. App developers get paid to show ads to their users through in-app advertising. By using an SDK, developers can connect to an ad network, implement ad units, and earn revenue from user interactions. Mobile app revenue today comes primarily from in-app advertising.
a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats
the users who take action with your app out of the total people that you were able to reach
What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,