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INTERSTITIAL ADS

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a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile app


RELATED TERMS

CPCV (Cost Per View)

What is Cost per Completed View (CPCV)? A cost-per-completed-view (CPCV) model is a pricing model in online advertising that charges the advertiser only when the

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IN-APP ADS

a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats

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