An offerwall is a plugin within an app or webpage that consists of simple tasks for users to complete. These tasks include actions such as watching an ad, downloading a new app or even committing to a specific in-app event. Upon completion of a task, users are then offered a reward or bonus whether it is in-app currency or points that accumulate towards monetary gain, for instance, PayPal cards or Amazon Gift Vouchers.

This makes an offerwall into an excellent advertising tool, as you can post your app on an offerwall and receive exposure to a very large multitude of users. Another term given to advertising with offerwalls is ‘rewarded engagement’, as users are rewarded for engaging with your app. As a result, you can expect much higher install and engagement rates. Therein lies the benefit of offerwalls.

The Benefit of Offerwalls

Increased Engagement

The traditional effect of running advertisements via offerwalls is increasing visibility, awareness and organic users – but a newly understood effect of this method is that it also leads to increased in-app engagements. Offerwalls allow users to earn rewards for completing a task within your advertised app, the more time they spend in your app, the more exposure they gain to the unique value your app can offer them.

Consider the following fun fair example; you are offered an incentive to go to a fun fair. Normally, it would take all sorts of targeted advertisements to get you to try out this fun fair, but now that you’re being offered a reward to do so, you head in and try a few games. After a couple of interactions you realize that the fair is actually quite fun, so you tell your friends and family about it, perhaps even return at a future date yourself to try out new rides and games. Rewarded engagements in offerwalls work on the same basic principle of prolonging users’ exposure to an advertised app enough for them to get a real taste of it by engaging with it. Thence, Increased in-app engagement is a direct result of offerwall advertising.

Improved Visibility

By incentivizing users to install your app (at the least), you achieve a large burst of installs in a short period of time. This effect is reflected on the App/Play Store as your app works its way up the charts based on total installations. Even if a user uninstalls your app, they will still count in your total install metrics. By moving up the charts, your app is infinitely more likely to be viewed organically by users browsing their respective stores – this is how offerwalls manage to increase your app’s visibility.

Organic Uplift

In addition to simply increasing visibility, a direct result of boosting your app’s position in the store is that more and more users will download your app without it being advertised to them. Offerwalls allow your app to cast a wide reach over non-paid users, and a long-term effect of running offerwall campaigns is the uplift in your organic installation rate.

What do you Need to Run an Offerwall Ad?

One of the best things about launching your app advertisement on an offerwall is that it does not require the same creative-intensive processes as other campaign types.

To run a campaign with an offerwall, you will need:

App Icon

One may assume with reasonable confidence that if you are advertising an app, you have a bona fide icon in place representing it. This same icon will be used to promote your app on an offerwall, followed by the prompts for end-users as well as the value of the reward they will earn.

Tracking Link & Targeting

Naturally, as with any mobile campaign, you will want to follow analytics and check campaign performance per market channel. The same stands true for campaigns with offerwalls; with a tracking link plugged in, you will be able to view the clicks, installs, post-install events and other user-behaviors attributed to users acquired via the offerwall.

Additionally, you will need to specify which geo-location you wish to run your ads in so that the offerwall campaign can be more effective in targeting your desired audience segment. You can target continents, countries and even cities.

Bid Details

Another detail that sets offerwall ads apart from other traditional methods of user acquisition is that the cost per install (CPI) or cost per action (CPA) bids for offerwall campaigns are far more reasonably priced. While a performance-based user acquisition campaign might cost you $1.5 per install, you can run a well-performing offerwall campaign at $0.5 per install even. You will need to enter your bidding details as well as the expected number of installs per day; you can set a total budget or end date for your campaign as well.

Offerwall Prompt

One of the main aspects that can even determine the success or failure of your offerwall campaign is the call to action (CTA) prompt that you will provide to your end users in the offerwall. You will need to precisely and concisely explain what you expect your end-users to do based on your campaign strategy; it could be as simple as “Install and open the app” to a longer prompt based on how far down along the user journey your conversion event is. An example could be: “After installing & opening the app, sign up and verify your email address” or “Register your account on the app and purchase an item worth at least $20”.

When to Advertise with Offerwalls?

Offerwall advertising has proven to have a myriad of diverse use-cases for user acquisition, though they can be narrowed down to X times you should consider running your ads on offerwalls

When New to the Market

Simply running brand building ads will not be enough to create awareness of your presence in the market. By running ads through offerwalls, you improve your exposure to millions of users in a short span of time and also end up boosting your install rate. Users are more likely to install your app when they see that it has been installed by hundreds of thousands of other users as it exhibits trustworthiness.

When your Customer LTV is Dropping

Offerwalls are a great way to keep users engaged with your app. By offering rewards for completing tasks, you can confirm that users will complete that in-app event. By doing so, you can try hooking new users in by incentivizing them to invest time and even money in your app. For instance, a betting app can incentivize users to deposit a small amount of money in their account to bet with and if they find the experience better than competitor apps, the price of the initial incentive was worth it as you increase the LTV (Lifetime Value) of your customers. More engagements mean expanding customer LTV and retaining them as well.

When Competitors are Crowding You

There are more than 3.3 million apps on the Google Play Store alone, which should highlight how hard it can be to stand out with so much competition. Looking at mobile analytics tools, it is easy to tell when there are shifts in your category and if your app is falling down the ranks, it might be time to run campaigns on offerwalls. Boosting your install rate will counteract the tactics of your competitors and catapult your right back into the eyes of your potential organic customers.

After Optimizing your User Journey

If you have received reviews highlighting the need for change in a particular user journey within your app, you can implement the change first and then consider activating your offerwall campaigns. Imagine an app with a badly planned layout that confuses users and an unoptimized interface which results in high bounce rates due to unsatisfactory experiences. You can run A/B tests to ensure your app is ready to house an influx of users; a positive UX (user experience) can result in an uplift in 5-star reviews from these new users, and unfortunately, vice versa. This brings us to the next point.

When App Reviews aren’t Promising

Being registered on any store with mediocre reviews can be a slow death sentence for any application. Having a low review score can often be a deterrent to users that might have initially considered downloading an app. A sure-fire way to fix this would be to have a team chalk out the main issues highlighted negatively in these reviews and, once fixed, run ads on offerwalls to have new incoming users review the app positively.

It is not recommended to incentivize users to simply offer your app 5-stars because a) This is not an in-app trackable event and more importantly, b) it’s unethical. However, you can have in-app popups to ask users to review the app if they’re having a good time; the burst nature of offerwalls will ensure the sheer volume of positive reviews the app can receive.

Conclusion

The point of an offerwall is to achieve hypergrowth and boost in-app engagement rate. If these are part of your intended goals, it is highly recommended to include them in your marketing strategy. AppSamurai’s inventory boasts of the top offerwalls around the globe, so you can save tons of time and effort simply by signing up to the AppSamurai and let our dedicated specialists and AI-optimized engine help you achieve your user acquisition goals.

The post A Beginner’s Guide to Offerwalls first appeared on AppSamurai.

Developments in artificial intelligence in recent years have made it one of the most crucial components of successful online businesses, including mobile businesses. As AI technology continues to advance and expand into various areas of our lives, it’s important for app owners to do what they can to implement this technology in their operations. 

AI offers many benefits for mobile businesses because of its myriad capabilities when it comes to targeting and optimization. When properly integrated, AI can help create the perfect user experience, marketing campaigns, and more. The key is to understand what AI entails and how to integrate it into your app experience.

The following is a guide to AI and how you can use it to grow your mobile business exponentially.

What Is AI and How Does It Work?

As the name for it would suggest, artificial intelligence involves machines imitating human intelligence. AI technology can use a number of processes, including machine learning, deep learning, and natural language processing to develop algorithms that can assist with decision-making and targeting. The increasing relevance and even necessity of AI has caused the market to grow tremendously, with the market predicted to reach $190.61 billion by 2025.

While many analytical tools offer insights into human behavior with measurable metrics, AI can take this to another level by digging deeper into user behavior to provide more actionable insights. AI can not only help collect valuable data, but it can also contextualize and help business owners to better understand it. As a result, using AI technology, mobile businesses can gain a deeper understanding of their audiences and users, which allows them to target existing and prospective users with more relevant ads, marketing content, messaging, and recommendations.

In turn, AI technology can help boost mobile app engagement, app conversion rates, and retention.

Types of AI Applications for Mobile Apps

There are multiple potential applications for AI technology in mobile apps. The following are some of the key ways you can use AI to optimize your app and the user experience.

Automation

Mobile app development entails many tasks and processes, with coders required to spend long periods of time performing the same coding task. AI can help save developers some time by testing mobile apps with more efficiency. Subsequently, coders won’t need to spend as much time on testing when AI helps streamline this process for better quality assurance and the elimination of bugs.

Prediction

As mentioned, AI can help with decision-making and solve a variety of complex problems by analyzing data and determining what to do based on this analysis. 

For example, ride-sharing apps locate the nearest drivers and help determine the best route for drivers to take. Meanwhile, food delivery apps can help find nearby restaurants based on parameters such as distance, cost, and popularity. Apps can achieve this by using AI to track historical patterns and present the best solution based on these patterns.

Through accurate prediction, users are more likely to be satisfied with their experience when using apps that help them solve various problems.

Product Recommendation

Many mobile apps also use AI to make certain product recommendations to customers based on their interests and previous orders. Recommendation engines look at the actions of past users and their various interactions with an app or website to make relevant recommendations that are most likely to appeal to these users. 

For instance, Amazon and other eCommerce stores make product recommendations to customers based on the items they either looked at or actually purchased. Additionally, AI can identify current trends among users or user segments to make better recommendations that increase engagement and sales.

Ad and Message Targeting

By analyzing data and contextualizing it, AI technology can help mobile marketers develop more personalized messaging and relevant ads. With the help of AI, marketers can better gauge how users behave and their preferences. They can also determine when is the best time to send out messages based on when users are most active.

To gain a deep understanding of audiences, AI can look at many types of consumer data, including what they tend to purchase, what their personal interests are and what they talk or ask about, their geographic location, their demographics, and their social behavior. While this can help with product recommendations for existing customers, it can also help reach new audiences with hyper-targeted ads and marketing campaigns.

Increase engagement

Benefits of AI for Mobile Businesses

AI technology offers several benefits that make it worth implementing for many mobile apps. The following are some of the specific advantages that you can get with AI solutions for mobile businesses.

1. Learn About Users’ Behavior Patterns

AI uses neural networks, also known as machine learning, to understand users’ behaviors and make accurate predictions based on them. In addition, AI uses natural language processing to gain an even deeper understanding based on what users like. Depending on users’ preferences, AI can use both machine learning and natural language processing to provide users with what they’re looking for.

With the help of these elements, mobile app owners can develop a fully personalized experience for each user. Apps can make product recommendations that appeal to users’ interests, suggest relevant content to consume, or make other suggestions that are more likely to encourage users to act on them.

2. Improve User Journey Flows

Using AI technology, mobile businesses can gather more analytical data about users and what they want. Because of this, businesses can map users’ journey flows and optimize them to run more smoothly. Based on the data collected, it’s possible to identify bottlenecks that keep users from converting or moving forward and take steps to improve the journey accordingly.

Specifically, you can learn about various preferences such as users’ favorite or least favorite themes, colors, and app styles. From there, you can make the appropriate changes to better satisfy and retain users. You can also test changes by running A/B split tests that push a set of two elements with a single differentiating aspect. For instance, you could test messages with two color variations and see which draws the most engagement.

3. Boost Engagement and Retention

If users find an app to be particularly helpful and engaging, they’ll continue using the app because of the value it brings. A personalized experience will make it feel as though your app is speaking more directly to them as people, not just users. Additionally, targeted recommendations and messaging will help keep your business in touch with users and ensure you stay top-of-mind among them. The more your app connects and resonates with audiences, the more inclined they’ll be to become loyal users.

When used the right way, AI can actually help increase engagement rates by as much as 53%. 

4. Hyper-Target Marketing Campaigns

With the ability to closely monitor usage patterns with AI, app owners can develop better marketing campaigns. Marketers can put together contextual campaigns that target users who are easier to convert based on their purchase or behavioral history. Again, this could help with A/B testing whereby marketers test two ads or messages with a single creative element changed, which can help them determine which works best.

You can also more effectively figure out how to target marketing and ads to different audience segments, which AI technology can help pinpoint by collecting data around demographics, occupation, hobbies and interests, and many other traits. Your teams could then develop marketing materials that speak to each segment.

Marketers can also determine when it’s best to send messages out to audiences based on their schedules and when they’re actually receptive to such messages. This means that you’ll be able to reach the right users at the right time, making sure your messages are seen and don’t irritate visitors with too much frequency. This can further help you save money, seeing as your campaigns only connect with people who are more likely to convert, as opposed to using a “spray and pray” method of marketing that reaches as many people as possible. 

All of these benefits make AI an invaluable asset for mobile businesses, helping them learn as much as they can about their audiences to deliver the best possible experience. With the right solution, marketers and others will be able to gain a competitive edge that keeps them at the top of their market. Regardless of the type of app you own, AI can help you develop pitch-perfect messaging and other content that drives user acquisition, app engagement, and retention in the long term.

Harness the Power of App Samurai AI to Target Your Mobile Campaigns

Although AI can give you great results when implemented in your mobile growth campaigns, you need to find the right solution to get the job done. Enter App Samurai AI, which can help you hyper-target your audiences and reach only the people who are most likely to become loyal users. You’ll be able to get the most from your budget with AI that helps identify your target audience, personalize messaging and ads, and reach the right people at precisely the right time. If you want to get the most from AI integration and enable your mobile business to grow, App Samurai is here to help with the ideal custom solution.

The post How Samurai AI Works to Help Grow Your Mobile Business first appeared on AppSamurai.

Rewarded engagement materials include a variety of ads that app owners can include to reward users, keep them engaged, and ultimately help boost rankings on app stores such as Apple App Store and Google Play. The key is knowing how to properly develop and implement these campaigns to continually engage users after acquiring them.

In this post, we’ll discuss what rewarded ads are, how they work, and the many benefits they offer to users, advertisers, and publishers. 

What Are Rewarded Ads?

Rewarded ads, also known as incentivized ads, are certain types of ads that enable users to choose whether to view them. After viewing these ads, users can receive certain in-app rewards, which could include in-app currency or virtual items. 

Generally, publishers may use one of two different types of rewarded ads: offer walls and video ads. Each offers a variety of benefits, including the ability to increase rankings in app stores.

How Do Offer Walls Work?

Offer walls consist of a series of ads that ad networks put together. Through the integration of an SDK in their app, owners can offer rewarded engagement materials to users. Users can then choose to engage with the offer wall, which will enable them to view ads and receive rewards after interacting with them. Normally, users can see the offer wall in an in-app shop.

The ads on offer walls require users to complete specific tasks and provide instructions for how to complete them. Users will then need to follow these instructions to receive their reward.

Some of the potential rewarded tasks on offer walls include:

• Installing a new app
• Installing an app followed by a specific in-app task
• Subscribing to a newsletter
• Enrolling in a contest
• Taking a survey
• Buying a particular product

These and other options give users plenty of choices when it comes to viewing rewarded ads. Some users may simply want to install an app for free to receive a reward, while others may be willing to spend money on certain tasks. By offering a number of tasks to your audiences, you’ll be able to appeal to different segments based on what they’re willing to do to reap in-app rewards. At the same time, you’ll increase app engagement.

Increase App Purchase

How Do Rewarded Video Ads Work?

These rewarded video ads are a type of video ad that users can choose to watch to receive an in-app reward. Unlike offer walls that require users to visit an in-app shop, rewarded video ads typically send users contextual prompts during the user journey that offer a reward in exchange for viewing an ad. However, some apps may include them within the in-app shop. Regardless, these ads are often ideal to push when the user is in need of them. 

For example, a user may opt to watch a rewarded video ad when they run out of life while playing a mobile game, in which case the ad would grant them an extra life to continue playing. Other apps may include these when a user wants to perform an action that enables them to access premium content.

The Different Types of Potential Rewards for Users

Whether you choose to use an offer wall or rewarded video ads, or a combination of both, there are a number of rewards you could offer. Whenever people complete an offer wall task or view a video, they can receive a minor to major digital reward, such as:

• In-app currency, such as currency used in a mobile gaming app or points to use toward items in shopping apps
• Premium content like tips and tricks for lifestyle apps, collections of content, or various types of items or levels in a mobile game
• Free subscriptions or other types of account upgrades
• In-app items such as social media stickers and emojis

The rewards in offer walls are often potentially greater than the ones received through video ads. Video ad rewards are often minor due to the lack of commitment required, as users simply view a short video to completion. Meanwhile, offer wall rewards will depend on the extent of the task. For instance, a reward may be relatively small if the user merely needs to install an app and perform a free action within it. On the other hand, users may be able to recover a larger reward if they complete a large purchase using their own money.

The Advantages of Rewarded Ads

If you’re wondering whether it’s worth it to use rewarded ads to connect with your app’s audiences, these materials offer a list of advantages, including:

Higher rankings in app stores

While encouraging people to initially install your app is a huge step, you need to do what you can to keep users engaged. If your app offers a premium experience or other content that users don’t want to have to pay directly to access, offering rewards through offer walls or video ads can encourage users to continue using your app and enjoying the experience. In the process, app stores are more likely to favor your app due to its higher levels of engagement compared to other apps in the same category.

Users only receive rewards after viewing ads to completion

Unlike other types of ads, users usually need to watch entire video ads or complete tasks before receiving their rewards. This helps significantly reduce the risk of ad skipping and maximizes completion rates, which is excellent for advertisers. Advertisers also benefit from increased brand recall and recognition.

Drive more in-app purchases

Once users have purchased in-app items and content with rewarded currency or points, they’ll be more likely to spend real money on in-app items in the future. In fact, rewarded ads are up to 4.5 times more likely to lead to in-app purchases.

Increase user retention with accumulating rewards

If you offer rewards in your app such as points systems that accumulate over time, user retention will increase as users repeatedly use the app to both increase their rewards and spend their current points. 

Improve ad targeting

Through offer wall ads, users can select which ads they view, which naturally enhances targeting. Users only see what they want without being forced to see ads that are irrelevant to them.

Improve user satisfaction

Another advantage of using rewarded ads is the ability to keep users more satisfied with their experience. This is because of people’s ability to choose whether they want to view them, making them purely optional.

Reduce ad fatigue

The non-intrusive nature of rewarded ads helps minimize the risk of ad fatigue, which is a common problem among many app users. People don’t want to see hundreds of pop-up ads that interrupt the user experience, and they’ll often disengage if this is their experience. Today’s app users see all types of ads and tend to ignore them, but rewarded ads will more effectively grab and hold people’s attention because of the anticipation of a reward upon completion.

Increase session duration

The value that rewarded ads bring is also likely to make users look at both the app and ads in a positive light, keeping them consistently happy with the user experience. In turn, they’ll be more inclined to keep using the app for longer periods if they can expect more of the same value.

How to Correctly Implement Rewarded Ads

Keeping the benefits of rewarded engagement materials in mind, there are some critical steps you need to take to get the most from these ads. The following are some best practices for implementing rewarded ads in your app.

Secure the best placement for ads

When introducing rewarded ads to your app, you need to make sure they won’t hinder the user experience. To determine which ad placements will work best, think about what your users care about and what they want in their experience. For instance, placing rewarded video ads right before a crucial moment within your app could frustrate users, whereas prompting users to view ads at the right time, such as after completing a large task, can make those ads more seamless. 

If you want to make rewarded video ads freely available to users, you may also want to include them in an offer wall, or even on your homepage, where they’ll be even more visible.

Test different rewards to see which yield the best results

Before settling on ads and their respective rewards, determine which incentives drive the most engagement. You can use A/B split testing to pair a set of ads with different incentives, or even test the same incentive with two different ads. Depending on which combinations work best, you can optimize rewarded ads to drive better results.

Make sure ads are relevant

To further satisfy users and get them to engage with ads, ensure they fit within your app’s category. For example, you might want to include ads for travel apps if your app is for learning a new language.

How App Samurai Can Help with Rewarded Engagement Materials

By taking the right approach to rewarded ads, you’ll be able to significantly boost engagement that keeps users happy and helps new users find you in app stores. However, you’ll need the right tools to help you with rewarded material development and placement, which is where App Samurai can help.

App Samurai is an AI-powered mobile growth platform that can help you develop rewarded ad campaigns that keep you above competitors and build user loyalty. Using this platform, you’ll also be able to generally improve your app’s performance, build brand awareness, and successfully monetize your app. App Samurai will ultimately fuel your app’s long-term success with plenty of resources in a complete solution.

The post How Rewarded Engagement Material Can Help Your App Top the Ranking Charts first appeared on AppSamurai.

When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren’t properly targeting your ads, they’ll be far less likely to connect with your audience and increase brand awareness or sales. To get the most from your marketing budget, building specific buyer personas around each segment of your audience is crucial.

In this comprehensive guide to creating buyer personas, we’ll discuss what these tools are, why you need them, and how you can develop your own for your on-app advertising campaigns.

What Is a Buyer Persona?

Put simply, a buyer persona is an in-depth description of a specific type of customer. Buyer personas tend to take the form of mini-biographies of fictional representations of an audience. A persona will list nearly everything there is to know about that particular audience, including age, gender, hobbies, interests, occupation, geographical location, careers, goals and aspirations, family size, marital status, and whether they have children 

While it may seem like a lot of work goes into crafting buyer personas, the effort is worth it if you can paint a complete picture of your audience with them. The fact is that 71% of businesses that achieve or even surpass their goals do so, in part, through the development of buyer personas.

Why Do You Need Buyer Personas?

Buyer personas are what enable businesses to fully understand their customers and prospects, including all of their wants and needs. This, in turn, allows businesses to more easily tailor content toward their audiences based on what they’re specifically looking for from a brand. A good buyer persona will take into account an audience’s preferences, needs, concerns, and behaviors to gain a deep understanding of them.

For example, you might be aware that a large portion of your audience consists of parents, but what are those parents’ exact needs? You can find this out by building out an in-depth buyer persona that lays all of this information out in a comprehensive, digestible format. Using this persona, you can then engineer your ads’ messaging and visuals to speak more directly to audiences, which establishes a stronger connection with them.

In the process of developing buyer personas, you’ll also be able to learn about which apps and other platforms your audiences are most likely to use. This will assist with ad placement, ensuring your ads appear in front of the right people at the right place, and at the right time. 

To get the most from your buyer personas, you must know how to build them. You can do so with a combination of thorough research and creativity.

How to Develop Your Buyer Personas

When building buyer personas, there are a few key steps you will need to take. Here we’ll review the complete process of developing personas for your business.

1. Conduct Research into Your Audiences

To start with, you will need to research your target audiences, including existing and potential customers. Even if you believe you have a good understanding of your audiences, you may miss some aspects that are good to know if you want to target them even more effectively. 

As you engage in research, there are several items to look into, including:

• Whether your customers are independent decision-makers or representing another company
• What kind of career your customers have, including their specific roles
• What their home life looks like based on their age, family life, and hobbies

Additionally, there are some approaches you can take when researching your audience, such as: 

Interview Employees Who Interact Directly With Customers

The employees and account managers who have direct connections with customers will have a good idea of what your customers want and need. You can ask them about what they’ve noticed about your customers, which could provide unique insight that you might not find by researching on your own. For instance, an employee may be aware of a particular pain point that customers experience, which you can address in your marketing.

Speak With Existing Customers

If you can, you should ask your customers directly about them to get a better sense of what they’re about. You could speak in person with some of your customers, or you can use social media and email marketing to conduct surveys. If you choose to send out surveys, you may want to provide incentives for completing them, including a small giveaway or discount.

Look at Competitors

After looking into your customers, figure out what your competitors are doing that’s making them successful. You may discover that a competitor is doing particularly well with a certain audience segment. To gain more insight into your competitors, you can explore their website and social media, which could help better gauge their performance among their customer base. Based on what’s working for competitors, you can incorporate some of these strategies into your own marketing.

Review Your Company’s Analytics

You’ll also get a better sense of your audience and customers by looking into your own website’s analytics, along with analytics on other platforms such as social media, PPC ads, and email campaigns. By looking closely at the reports gathered from each platform, you’ll be able to determine how people are interacting with your brand and what you can do to further engage and more effectively target them. 

2. Divide Your Buyer Personas into Segments

After completing your research, you can begin segmenting your buyer personas before building them out. The first step here will entail organizing all of the data you’ve collected and looking for certain similarities between different groups of customers. Based on these similarities, you can begin segmenting your personas.

Keep in mind that you don’t need to cover every single type of customer at once. If you’re new to the process of developing and using buyer personas, you can start with a few that represent your biggest audience segments. Over time, you can add more and make changes to existing buyer personas. Eventually, you’ll have a set of buyer personas that helps you hyper-target your marketing campaigns and on-app ads.

3. Name and Build a Narrative for Your Personas

Now that you have specific segments to target with your personas, it’s time to bring them to life by turning each persona into a unique fictional person. This will help you look at each segment as an individual with unique needs and a particular lifestyle.

Begin by giving the persona a name that’s easy to remember. Many companies tend to use alliteration when naming their personas, naming them things like “Corporate Cathy” or “Student Steven.” Naming your personas lends a personal touch that effectively converts them from mere personas into people.

After naming the persona, you can begin crafting a narrative to go along with it. When telling your persona’s story, take into consideration the individual’s age, job title, place of residence, hobbies, and career goals. All of these elements will help you identify your persona’s goals and aspirations. You can then spend some time writing out the persona’s story, putting all of these details into a format that gives you a complete understanding of that particular audience. 

4. Develop Messages Around Each Persona

Make sure that you and your teams know how to connect with your audiences based on your personas. The type of approach and language you use to discuss your offerings will differ between each segment, and everyone in your organization should understand this. Not only will different audiences respond to different phrasing, but they’ll also respond to different types of offers based on what they’re looking for from you.

Alongside your narrative, consider putting together some sample messages, ad text, and visuals that serve as a kind of template for ads and marketing materials. When sharing this with others, people in your organization will get a better idea of how to reach out to each audience segment using the appropriate language and offers.

Also, don’t hesitate to test these messages with corresponding segments. Using A/B testing for ads, emails, and other content, you can send out two different versions at once to see which performs better. Based on the results, you can determine which messaging or other elements to keep and which to drop from your campaigns. You’ll then be able to use this information to strengthen your personas with information about what they respond to in your content.

Use Buyer Personas to Supercharge Your On-App Ad Campaigns

Many businesses may find that their audiences frequently use certain apps, making on-app ad campaigns a critical means of success. With the help of detailed buyer personas, you can determine which apps each segment is most likely to use, along with the kinds of ads they want to see. In the process, you’ll be able to optimize your on-app ad campaigns to connect with all of your ideal audiences, including both prospective customers and existing ones. As a result, your on-app campaigns will be able to supplement your other highly targeted advertising efforts to significantly boost brand awareness and sales.

The post How to Develop a Buyer Persona for Your On-App Advertising Campaigns? first appeared on AppSamurai.