Developments in artificial intelligence in recent years have made it one of the most crucial components of successful online businesses, including mobile businesses. As AI technology continues to advance and expand into various areas of our lives, it’s important for app owners to do what they can to implement this technology in their operations.
AI offers many benefits for mobile businesses because of its myriad capabilities when it comes to targeting and optimization. When properly integrated, AI can help create the perfect user experience, marketing campaigns, and more. The key is to understand what AI entails and how to integrate it into your app experience.
The following is a guide to AI and how you can use it to grow your mobile business exponentially.
What Is AI and How Does It Work?
As the name for it would suggest, artificial intelligence involves machines imitating human intelligence. AI technology can use a number of processes, including machine learning, deep learning, and natural language processing to develop algorithms that can assist with decision-making and targeting. The increasing relevance and even necessity of AI has caused the market to grow tremendously, with the market predicted to reach $190.61 billion by 2025.
While many analytical tools offer insights into human behavior with measurable metrics, AI can take this to another level by digging deeper into user behavior to provide more actionable insights. AI can not only help collect valuable data, but it can also contextualize and help business owners to better understand it. As a result, using AI technology, mobile businesses can gain a deeper understanding of their audiences and users, which allows them to target existing and prospective users with more relevant ads, marketing content, messaging, and recommendations.
In turn, AI technology can help boost mobile app engagement, app conversion rates, and retention.
Types of AI Applications for Mobile Apps
There are multiple potential applications for AI technology in mobile apps. The following are some of the key ways you can use AI to optimize your app and the user experience.
Automation
Mobile app development entails many tasks and processes, with coders required to spend long periods of time performing the same coding task. AI can help save developers some time by testing mobile apps with more efficiency. Subsequently, coders won’t need to spend as much time on testing when AI helps streamline this process for better quality assurance and the elimination of bugs.
Prediction
As mentioned, AI can help with decision-making and solve a variety of complex problems by analyzing data and determining what to do based on this analysis.
For example, ride-sharing apps locate the nearest drivers and help determine the best route for drivers to take. Meanwhile, food delivery apps can help find nearby restaurants based on parameters such as distance, cost, and popularity. Apps can achieve this by using AI to track historical patterns and present the best solution based on these patterns.
Through accurate prediction, users are more likely to be satisfied with their experience when using apps that help them solve various problems.
Product Recommendation
Many mobile apps also use AI to make certain product recommendations to customers based on their interests and previous orders. Recommendation engines look at the actions of past users and their various interactions with an app or website to make relevant recommendations that are most likely to appeal to these users.
For instance, Amazon and other eCommerce stores make product recommendations to customers based on the items they either looked at or actually purchased. Additionally, AI can identify current trends among users or user segments to make better recommendations that increase engagement and sales.
Ad and Message Targeting
By analyzing data and contextualizing it, AI technology can help mobile marketers develop more personalized messaging and relevant ads. With the help of AI, marketers can better gauge how users behave and their preferences. They can also determine when is the best time to send out messages based on when users are most active.
To gain a deep understanding of audiences, AI can look at many types of consumer data, including what they tend to purchase, what their personal interests are and what they talk or ask about, their geographic location, their demographics, and their social behavior. While this can help with product recommendations for existing customers, it can also help reach new audiences with hyper-targeted ads and marketing campaigns.
Increase engagement
Benefits of AI for Mobile Businesses
AI technology offers several benefits that make it worth implementing for many mobile apps. The following are some of the specific advantages that you can get with AI solutions for mobile businesses.
1. Learn About Users’ Behavior Patterns
AI uses neural networks, also known as machine learning, to understand users’ behaviors and make accurate predictions based on them. In addition, AI uses natural language processing to gain an even deeper understanding based on what users like. Depending on users’ preferences, AI can use both machine learning and natural language processing to provide users with what they’re looking for.
With the help of these elements, mobile app owners can develop a fully personalized experience for each user. Apps can make product recommendations that appeal to users’ interests, suggest relevant content to consume, or make other suggestions that are more likely to encourage users to act on them.
2. Improve User Journey Flows
Using AI technology, mobile businesses can gather more analytical data about users and what they want. Because of this, businesses can map users’ journey flows and optimize them to run more smoothly. Based on the data collected, it’s possible to identify bottlenecks that keep users from converting or moving forward and take steps to improve the journey accordingly.
Specifically, you can learn about various preferences such as users’ favorite or least favorite themes, colors, and app styles. From there, you can make the appropriate changes to better satisfy and retain users. You can also test changes by running A/B split tests that push a set of two elements with a single differentiating aspect. For instance, you could test messages with two color variations and see which draws the most engagement.
3. Boost Engagement and Retention
If users find an app to be particularly helpful and engaging, they’ll continue using the app because of the value it brings. A personalized experience will make it feel as though your app is speaking more directly to them as people, not just users. Additionally, targeted recommendations and messaging will help keep your business in touch with users and ensure you stay top-of-mind among them. The more your app connects and resonates with audiences, the more inclined they’ll be to become loyal users.
When used the right way, AI can actually help increase engagement rates by as much as 53%.
4. Hyper-Target Marketing Campaigns
With the ability to closely monitor usage patterns with AI, app owners can develop better marketing campaigns. Marketers can put together contextual campaigns that target users who are easier to convert based on their purchase or behavioral history. Again, this could help with A/B testing whereby marketers test two ads or messages with a single creative element changed, which can help them determine which works best.
You can also more effectively figure out how to target marketing and ads to different audience segments, which AI technology can help pinpoint by collecting data around demographics, occupation, hobbies and interests, and many other traits. Your teams could then develop marketing materials that speak to each segment.
Marketers can also determine when it’s best to send messages out to audiences based on their schedules and when they’re actually receptive to such messages. This means that you’ll be able to reach the right users at the right time, making sure your messages are seen and don’t irritate visitors with too much frequency. This can further help you save money, seeing as your campaigns only connect with people who are more likely to convert, as opposed to using a “spray and pray” method of marketing that reaches as many people as possible.
All of these benefits make AI an invaluable asset for mobile businesses, helping them learn as much as they can about their audiences to deliver the best possible experience. With the right solution, marketers and others will be able to gain a competitive edge that keeps them at the top of their market. Regardless of the type of app you own, AI can help you develop pitch-perfect messaging and other content that drives user acquisition, app engagement, and retention in the long term.
Harness the Power of App Samurai AI to Target Your Mobile Campaigns
Although AI can give you great results when implemented in your mobile growth campaigns, you need to find the right solution to get the job done. Enter App Samurai AI, which can help you hyper-target your audiences and reach only the people who are most likely to become loyal users. You’ll be able to get the most from your budget with AI that helps identify your target audience, personalize messaging and ads, and reach the right people at precisely the right time. If you want to get the most from AI integration and enable your mobile business to grow, App Samurai is here to help with the ideal custom solution.