MAU (MONTHLY ACTIVE USERS)

30 August, 2022

Author

Atanu

a metric that shows the number of unique users who are interacting with your app monthly

RELATED TERMS

SESSION LENGTH

how much time that a user spent in your app

ATTRIBUTION TOOL

an instrument to measure users activities in app and the effectiveness of marketing campaigns

SCREENSHOT

visuals including captures of your app to use in app store pages

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