7 of the Best Android & iOS App Uninstalls Tracking Tools
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you...
29 January, 2020 / 0 Comments
Burst Campaigns for Mobile App Marketing – Everything You Need to Know
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the...
21 January, 2020 / 0 Comments
APP SAMURAI’S YEAR IN REVIEW – 2019
It has been a huge year for App Samurai. We grew and so did you! We take a look back at some of our highlights...
13 January, 2020 / 0 Comments
11 Stats Proving that Native Video Advertising is Ace
Probably you’ve heard about the hype over native advertising, and you want to jump on the growth bandwagon. But what exactly is native advertising and...
27 December, 2019 / 0 Comments
A Step-by-Step Guide To Detect Mobile Ad Fraud
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 - 2019,...
19 December, 2019 / 0 Comments
How to A/B Test Creatives For Static and Video Ads
“It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard...
28 November, 2019 / 0 Comments
eCPM Hacks to Boost your ROAS
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...
22 November, 2019 / 0 Comments
App Samurai Kills it at the Smarties Awards
Recently, App Samurai, along with our customer Migros, were acknowledged for our supportive brand-building excellence! Thanks, MMA Global! Awards are lovely and shiny, however, the...
05 November, 2019 / 0 Comments
4 Inspiring Mobile App Advertisements: Tinder, Angry Birds and More
When it comes to mobile apps, addiction and benefit are two sides of the same coin. On one side, adults in the United States spend...
11 October, 2019 / 0 Comments
How You Can Easily Advertise in Mobile Apps Today
There have been many technological developments that have transformed our lives and societies. The invention of mobile devices is merely one technological drop in an...
25 September, 2019 / 0 Comments