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differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations


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GEOLOCATION

the term refers to the ability to determine position of a person or a device by using their geographical coordinates through any of the availabile

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CPCV (Cost Per View)

What is Cost per Completed View (CPCV)? A cost-per-completed-view (CPCV) model is a pricing model in online advertising that charges the advertiser only when the

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CPA MOBILE CAMPAIGN

cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

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