Did you know that mobile gaming generated 49% of all gaming revenue worldwide in 2023, amounting to $90 billion? With the mobile gaming industry growing...
With billions of viewers watching, major sports events like Euro 2024 and the Olympics are great opportunities for app growth. Besides getting global attention, these...
WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to...
People has always been curious about the results of their work. They need to know the consequences and get feedback in order to improve their...
Welcome to our guide to mastering Apple Search Ads! In this guide, we'll explore the fundamental principles of Apple Search Ads, explore different campaign structures,...
Adapting innovative strategies to captivate players and drive revenue is essential in mobile gaming. Rewarded Playtime, also known as Play-2-Earn, is one of these strategies...
Halloween is right around the corner, and for e-commerce apps, it's an opportunity to boost your user acquisition and sales to the next level. With...
Welcome to our lives, Threads! Threads is a new contender that has emerged, captivating users and stirring up a rivalry with one of the giants of...
With millions of apps available in app stores, developers face fierce competition in acquiring and retaining users. This is where app engagement benchmarks, developers can...
The release of SKAdNetwork 4.0 has brought significant updates to the mobile advertising industry that may take some time and effort to adopt. Let’s first...