In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique approach, advertisers receive unprecedented access to users via multiple touchpoints, ensuring high levels of engagement not available with traditional mobile advertising. Here, we’ll look at why OEM ads are transforming into a vital tool for advertisers and the different ad formats available.

Understanding OEMs

OEM advertising involves partnering with device manufacturers to place ads right within the device. In other words, ads can show up in places where users often interact with the device, like the home screen, lock screen, or system apps. This seamless user experience is less intrusive and more engaging than traditional ad placements. 

Let’s compare: Traditional vs. OEM Advertising

Traditional mobile advertising encompasses a range of methods employed across various digital platforms. Common formats include:

• Banner Ads: Static or dynamic ads placed within apps or on web pages. While they offer visibility, they might blend into the background and be overlooked by users.
• Interstitial Ads: Full-screen ads that appear at natural transition points, such as between game levels. These can be effective but may disrupt the user experience if not timed well.
• Video Ads: Short clips that play before, during, or after user-selected content. These ads can be engaging but require user attention and are often skippable.
• Rewarded Ads: Ads that offer users a reward for viewing, such as in-game currency. While popular in gaming, they rely heavily on user motivation.

Despite their effectiveness, these methods don’t always engage and interact with users throughout their mobile journey. If they’re not contextually relevant to the user’s interests, traditional ads tend to be interruptive and easy to ignore. This is the very reason why app marketers often seek innovative ways to ensure engagement and visibility while maintaining a good user experience.

OEM Solutions

OEM advertising offers a more integrated and unique approach. Ads are not just added to the app store; they are woven into the fabric of the device itself.  As a result, users are reached through a variety of touchpoints, from notifications to native system app ads, creating a more comprehensive and engaging experience.

OEM Ad Formats Offered

Let’s look at the various ad formats offered here at AppSamurai:

• Native Placements: Ads are seamlessly integrated into the app’s interface, enhancing user engagement without being intrusive. Native placements are designed to blend with the device ecosystem, providing a smooth and engaging user experience.
  

• Icons: Ads displayed as icons on the home screen or the recommended app drawer provide persistent visibility and easy access for users. Icon ads can also be integrated into app stores. This format keeps the brand front and center, encouraging regular interaction. By targeting users based on their preferences and behavior, this format leverages data insights to deliver highly relevant recommendations.

• Push Notifications: Timely and relevant notifications capture user attention directly from the notification panel, driving engagement and interaction. These ads can be personalized based on user behavior and preferences, increasing their relevance and effectiveness.

• Splash Screen: Full-screen ads that are displayed to provide high-impact exposure and engagement.

• Banner Ads: Placed at strategic locations within the device, these ads deliver consistent visibility without disrupting the user experience. OEM banners often achieve higher engagement rates due to their seamless integration.

• PAI (Play-Auto-Install): Leveraging the peak interest during the setup of a new device, PAI lets users discover and install apps directly from the start, streamlining the conversion process.

The Power of Android

One of the key reasons OEM advertising is so effective is the dominance of Android in the global mobile market. With over 3 billion active users worldwide, Android is the leading mobile operating system, holding a market share of approximately 70-72% throughout 2023​ (Techjury)​​ (Enterprise Apps Today)​. This dominance is particularly notable in countries like India, Indonesia, and Brazil, where Android’s market share exceeds 85%​ (Business of Apps)​. In the United States, about 60% of smartphone users are on Android​ (Enterprise Apps Today)​.

Samsung, a major player in the Android ecosystem, leads the market with a 35% share​ (Enterprise Apps Today)​. This extensive reach provides advertisers with a massive audience, making Android an ideal platform for OEM ad formats. The ability to target such a large user base is a significant advantage for advertisers looking to increase brand visibility and user engagement.

What are the benefits of OEMs? 

Broader Reach and Engagement

With mobile ads integrated into the ecosystem, advertisers can engage users across multiple touchpoints, creating a more immersive and engaging experience. As a result, a brand can reach users who might not be reached through other digital channels.

Enhanced Branding Opportunities

OEM branding campaigns can boost brand recognition in markets where traditional digital channels aren’t as effective.The uncluttered environment of OEM advertising is ideal for apps that want to stand out from the crowd, gain strong impressions, and get installs. You can build a lasting connection with your audience by being present at multiple stages of the user journey.

Sophisticated Targeting

OEM solutions have advanced targeting options that go beyond simple demographics. Based on user preferences, behaviors, and app usage patterns, advertisers can reach specific demographics. With this level of precision, ads are delivered to the best audience, maximizing their effectiveness. For example, a mobile game targeting young adults can be promoted to users who frequently download similar games, increasing the likelihood of conversion. Targeting options include:

• Geographic
• App Category 
• Device Type
• Retargeting
• Keyword Targeting
• Social Demographics (age, gender, etc.)
• User Behavior

Cost-Effectiveness

In comparison to traditional channels, OEM advertising often has lower cost-per-mille (CPM) and cost-per-click (CPC) rates. This lets advertisers reach more people and engage them for less ad spend. Targeting specific audiences also reduces wasted impressions, boosting OEM campaigns’ cost efficiency.

Final Thoughts and Success Stories

OEM’s native ad solutions, combined with Android’s wide reach, give advertisers the chance to engage with a diverse audience through innovative and integrated ads. OEM is becoming increasingly valuable to brands, giving them a way to connect with a wide range of users. 

Check out these OEM success stories to learn more: 

How TapNation Achieved ROAS+ via AppSamurai’s OEM (App Discovery) Campaign

How AppSamurai Boosted First Orders and Revenue for a Global Delivery App

Also, you can read our blog post on mobile games and OEMs to have a better idea on how OEMs help mobile game growth: Go Beyond Traditional User Acquisition: OEMs for Mobile Games

The post An Essential Guide to OEM Ad Formats in 2024 first appeared on AppSamurai.

Known as Independence Day, the 4th of July is a popular holiday in America filled with fireworks, barbecues, and American patriotism. In addition to the festivities, this holiday has become a crucial time for e-commerce to drive sales, engage customers, and build brand loyalty. Let’s look at different tips and tricks to help you make the most of this holiday!

Consumer spending booms

4th of July is typically a time when Americans open their wallets wide. Food, drinks, patriotic decorations, and summer apparel account for an impressive amount of consumer spending. NRF says 87% of Americans plan on celebrating Independence Day in 2024, spending $90.42 per person on food alone. Moreover, 31% intend to buy additional patriotic items, highlighting a big opportunity for e-commerce apps.

‘Tis the season for seasonal products

A lot of seasonal products come out around the 4th of July. American flag merchandise and summer essentials like grills and outdoor furniture are flying off the shelves (both digital and physical). This is your chance to optimize your product offerings for these holiday needs. Promoting items that scream “4th of July celebration” not only helps manage inventory efficiently but also enhances the shopping experience for your customers.

Make some noise with boosted marketing efforts

Acquiring new users is essential to drive more sales. Enter AppSamurai DSP: your ally in reaching high-quality users ready to engage with your app. Run targeted ad campaigns over the 4th of July with advanced targeting and optimization. Grab the attention of holiday shoppers and turn them into loyal customers. AppSamurai DSP makes sure your message hits home, driving conversion rates and app growth with personalized ads.

This is also a good time to communicate with your audience on social media channels such as Instagram, TikTok, and X. Use patriotic themes and messaging to connect with your audience. Engage them with contests, user-generated content, and interactive posts.

Go beyond sales and retain your customers

This holiday presents a golden opportunity to deepen customer connections. Get started by personalizing your offers. Use data analytics to understand their preferences and shopping behaviors. Customize your promotions to appeal to their interests, whether patriotic decor, grilling essentials, or clothes.

Another key strategy is rewarding loyalty. Consider offering loyal customers exclusive 4th of July discounts. This shows appreciation and encourages them to choose your app over your competitors. Customer loyalty programs and personalized incentives can boost lifetime value.

Don’t forget about re-engagement tactics. Retarget users who have shown interest but haven’t bought. Renew their interest in your app with personalized messages and offers. Maintaining these relationships beyond July 4th can help create long-term customer loyalty.

Making every cart count with cross-selling and upselling 

There’s no such thing as a bad transaction on the 4th of July. Use cross-selling and upselling techniques to boost average order value. Offer complementary products that go with their holiday celebration plans. As an example, if a customer buys a grill, suggest BBQ utensils or outdoor furniture to finish the setup.

Bundling related items can also be really effective. Bundle products that are commonly purchased together and offer special deals. In addition to simplifying the shopping experience for customers, this also adds value and encourages bigger purchases.

Plus, you can personalize the cross-selling and upselling suggestions based on the customer’s behavior. Based on their past purchases and browsing patterns, you can get a sense of what they like and what they want. Making relevant product recommendations enhances the shopping experience and the likelihood of more purchases.

Use data gained for future success 

During the 4th of July festivities, you get a lot of data and insights that can contribute to your future success. Take the time to look at sales data, app interactions, and customer feedback to understand consumer behavior. Identify patterns and trends to understand what products resonate with your audience and what marketing strategies work.

With these insights, you can make informed decisions for future campaigns. You can adjust your marketing strategies based on your customers’ preferences, and setting benchmarks based on performance can guide your growth trajectory. 

Make this 4th of July your best yet

Besides celebrating independence, the 4th of July is also an excellent time to boost your e-commerce business. With irresistible products, engaging marketing campaigns, and fostering customer loyalty, your e-commerce app can really take off. Think of the 4th of July as more than just a holiday but as a chance for growth. This holiday season, let your e-commerce app shine bright like the fireworks!

Learn more about AppSamurai DSP here.

The post Stars, Stripes, and Sales: Why’s 4th of July is Crucial for E-Commerce Apps first appeared on AppSamurai.

Did you know that mobile gaming generated 49% of all gaming revenue worldwide in 2023, amounting to $90 billion? With the mobile gaming industry growing rapidly, maximizing Lifetime Value (LTV) is essential for long-term success. Higher LTV leads to significant boosts in user retention and revenue growth. That’s why AppSamurai and Kochava have teamed up to deliver cutting-edge solutions designed to elevate your game’s performance and profitability. Let’s dive into how you can achieve these goals!

To give a quick overview of this amazing duo:

AppSamurai: We are a one-stop-shop mobile growth platform that leverages the power of AI and in-house expertise to craft tailored growth strategies for your mobile app. Precision is our guiding principle: connecting your app with the right audience at the right moment. Our solutions include AppSamurai DSP, App Discovery (OEM), and AppSamurai for Games, all designed to maximize player retention and monetization.

Kochava Inc.: Kochava is a leading provider of real-time data solutions for omnichannel attribution and measurement.  They empower advertisers and publishers to measure what matters with tools that deliver better insights and actionable data in one operational platform. 

Kochava unifies all data and critical omnichannel solutions into a cohesive system, providing the foundation for limitless advertiser and publisher tools to help reach unique growth goals. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, they are trusted by top brands to harness their data for growth.

The Importance of LTV in Mobile Gaming

First, let’s start with the definition of LTV to understand its importance in mobile gaming. A game’s lifetime value (LTV) represents the total revenue a player is expected to generate over the course of their engagement with the game. 

The metric is crucial for mobile game developers because it directly impacts profitability and informs strategic decisions. With LTV-based marketing, developers can optimize user acquisition strategies, optimize in-game monetization strategies, and maximize revenue. The longer a player is retained, the more likely they are to spend money and stay engaged, which is crucial to long-term growth, stronger LTV, and success.

The mobile gaming industry has always been data-driven, and it has become increasingly complex due to evolving user behaviors and the rising popularity of casual and hybrid-casual games. 

Factors such as Apple’s App Tracking Transparency (ATT) framework, market saturation, and the insufficiency of ad monetization as a sole revenue source have contributed to these changes. Consequently, metrics like LTV have become even more crucial for app developers and marketers.

So, what are some challenges in maximizing LTV?

1. Player Retention: It can be challenging to keep players engaged over time, especially with so many games available. It’s essential that developers keep their players engaged with fresh content, updates, and engaging experiences.
2. Monetization Balance: Achieving the right balance between monetization and user experience is crucial. Overusing monetization strategies can drive players away, while underusing monetization strategies can limit revenue potential.
3. Attribution Complexity: It can be challenging to accurately attribute revenue to specific marketing campaigns and user acquisition channels. The ability to attribute high-value players to specific efforts is crucial for understanding the effectiveness of those efforts.
4. Ad Fatigue: It is possible for players to become fatigued by frequent ads, leading to reduced engagement and churn. It is possible to mitigate this problem by implementing non-intrusive ad formats and rewarded ads.

An integrated approach that combines rewarded models with in-depth attribution solutions can substantially increase LTV .Rewarded models offer players rewards to deeply engage with games, which increases user retention and engagement.

At the same time, attribution solutions measure and analyze user interactions across multiple channels, helping developers and marketers understand which strategies are most effective. The dual approach maximizes marketing effectiveness, user acquisition, and revenue potential by identifying and focusing on high-value customers.

Introduction to Rewarded Models

Rewarded models in mobile games create a value exchange where players willingly interact with various offers to receive benefits, enhancing their gaming experience and providing a seamless growth strategy for developers.

Rewarded Playtime (Play-2-Earn)

With rewarded playtime campaigns, players are rewarded based on the time spent playing your game, allowing them to become dedicated fans. As players invest more time in the game, their inclination to make in-app purchases increases, simplifying the process of scaling mobile games.

How it works:

• Players are motivated to invest their time in offers through an opt-in system.
• Players are presented with the most suitable, tailor-made offers. 
• This model reaches a variety of audiences and allows for specific segment targeting.

Rewarded Engagement (Multi-Level Approach)

Through AppSamurai’s offerwall, players are free to select games that resonate with them. As players progress through levels and in-game actions, they earn incremental rewards, driving deeper post-install tasks and significantly increasing ROAS as players are driven to complete more valuable post-install tasks.

A quick look into a case study: 

Unico Studio Achieves 125% ROAS via AppSamurai’s Rewarded Playtime Campaign

In addition to rising eCPMs, Unico Studio also faced challenges in acquiring quality customers with higher LTVs. AppSamurai’s growth consultants devised a strategy to overcome this challenge using Rewarded Playtime (Play-2-Earn) campaigns. The campaign was designed to acquire engaged users who would invest their time for rewards. As part of the strategy, campaigns were optimized for different audience segments and offers were managed to increase LTVs over time. As a result:

• Unico Studio achieved a ROAS of 125%, with players exhibiting higher LTVs 
• Achieved a 15% revenue growth via in-app purchases, in addition to revenue generated from in-app ads

Read more here.

Strengthening LTV with In-Depth Attribution Solutions 

Marketing attribution solutions are essential to understanding how marketing efforts affect user acquisition and retention.Through tmeasuring and analyzing user interactions across multiple channels, these solutions help developers and marketers allocate resources effectively, optimize campaigns, and maximize LTV.

Kochava and LTV

Kochava enhances LTV through several powerful features:

• Intuitive Analytics Dashboard: Provides seamless visualization of key revenue metrics, including revenue per install (RPI), revenue per user (RPU), and total revenue. You can filter and split data based on ad partner, campaign, creative, keyword, and other attributes to determine which marketing strategies produce the best results.
• Dynamic Audience Segmentation: Utilize Kochava Audiences to segment high LTV users for reengagement and activate these segments via preferred partners’ audience APIs.
• Ad Revenue Measurement: Measure revenue from ad monetization via integrations with Google AdMob, AppLovin Max, IronSource, and other monetization partners. 
• Accurate ROI Measurement: Measure media costs and holistic revenue and understand true ROI across channels with Kochava’s media cost aggregation.

Here’s a recent case study by Kochava: Tap Anywhere – In-Depth Attribution for Stronger LTV

Tap Anywhere, a developer of casual games like Laser Overload, incorporated Kochava’s Free App Analytics (FAA) SDK to get insight into the quality of their ads and users. Using Kochava’s tools, they were able to see performance across every network partner and prioritize the most successful strategies. The result was Tap Anywhere increasing their app users by over 69% across their app portfolio in 30 days, optimizing their ad spend with networks that increase LTV.

For more details, visit the case study on Kochava’s website.

For more information on how to get your growth journey off to a great start, download Kochava’s free Beginners Guide to Mobile Game Marketing here.

Final Thoughts

Boosting LTV is key to long-term success in mobile gaming. By leveraging rewarded models and detailed insights from attribution, you can grow your revenue, improve user engagement, and fine-tune your marketing strategies. The most effective way to use these tools is to work with trusted industry leaders like AppSamurai and Kochava. So, want to take your mobile game to the next level? Reach out to find out how AppSamurai and Kochava can help you achieve your growth goals:

• AppSamurai: Contact Us
• Kochava: Contact Us

The post Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV first appeared on AppSamurai.

With billions of viewers watching, major sports events like Euro 2024 and the Olympics are great opportunities for app growth. Besides getting global attention, these events also see a spike in app usage, making them perfect for user acquisition teams. Here are 4 core strategies you can use to grow your app and capitalize on the massive audience engagement. Let’s start the(UA) games!

First, here are some statistics:

• The 2020 Tokyo Olympics drew more than 3 billion viewers. (Cox Media)
• In 2020 games, 57% of people consumed Olympics content on their smartphones or tablets. (Cox Media)
• Mobile gamers are 1.2X more likely to watch the Olympics than social users. (Digital Turbine)

Broaden Your Marketing Channels

OEMs can be a game-changer in your UA strategy. Partnering with OEMs to pre-install your app on devices and implement native ads can significantly increase your app’s visibility and downloads. 

When a new device comes with your app pre-installed or when your app is displayed in native placements such as the app store or the browser, it becomes part of the user’s default app ecosystem, making it more likely for them to explore and use it. This is especially effective during Euro 2024 and the Olympics 2024, when users are more inclined to seek out apps that enhance their experience of these events. 

In Q1 2024, Samsung reclaimed the top spot in device shipments and market share from Apple, providing marketers with a great opportunity to explore on-device placements.

Besides OEMs, Demand-Side Platforms (DSPs) streamline programmatic ad buying so you can reach a bigger audience. By using DSP capabilities, you can target valuable users globally and enhance your app marketing efforts, especially during events like Euro 2024 and the Olympics 2024—making sure your ads reach engaged sports fans. Through targeted optimizations and advanced A/B testing, you can boost conversion rates and ROI. Learn about AppSamurai DSP and get started on your own strategy.

Target Relevant Audiences

Your UA campaigns will be more effective if you target the right users at the right time. The best way to do this is with programmatic strategies:

Using interest targeting, engage users who are likely to be interested in your app’s offerings. For sports-related apps, targeting users actively engaging with sports content and related apps is crucial.

Demographic targeting involves tailoring your campaigns to specific user groups. Make your ads more personalized by taking into account things like age, gender, and location. If your app is popular among younger audiences, create ads targeting users aged 18-35. Create ad campaigns specifically targeting users in the host cities of Euro 2024 and the Olympics 2024.

Refresh Your Creatives with Sports-Themed Designs

When it comes to sporting events, updating your creative with sports-themed elements is a great way to make your ads more relevant and engaging. It’s a good way to make your ads resonate with your audience’s current interests.

It’s all about the visuals. You’ll instantly draw in viewers who are excited about the event by incorporating event-specific imagery. Your ads should feature high-quality images of athletes, stadiums, and iconic moments from Euro 2024 and the Olympics 2024. Engagement rates will be higher if the visuals reflect the excitement and energy.

Your ad copy should also reflect the theme. Remember to tie your app’s features to the excitement of the games withlanguage that sports fans will understand. Use regional slang and references to local traditions in your ads.

Interactive ads are also a good way to engage users more deeply. Use polls, quizzes, or interactive videos related to the events. You could create a quiz that lets users predict the outcomes of various matches and athletic competitions andoffers rewards or exclusive content for participating. Not only does this engage users, but it also incentivizes them to use your app.

Create Urgency with Limited-Time Promotions

Creating a sense of urgency with limited-time promotions is one of the best ways to drive app downloads and engagement during major sporting events. FOMO is triggered whenever limited-time offers are available. You can offer exclusive in-app rewards, discounts, and bonuses. A gaming app might offer Euro 2024-themed skins or characters for a limited time, encouraging users to download the app before it’s gone.

You can also tie promotions to specific matches or events. For example, you can offer a discount on in-app purchases or subscriptions for a limited period following a big match or during the Olympics finals. This not only drives immediate downloads, but also increases user activity and spending.

Final Thoughts

There are a lot of opportunities for strategic user acquisition campaigns at Euro 2024 and Olympics 2024. In order to maximize the heightened engagement and massive audience reach of these global sporting events, you need to diversify marketing channels, create fresh creatives, target relevant audiences, and offer limited-time promotions. Use these proven strategies to maximize visibility, downloads, and engagement so your app scores big!

The post Score Big: 4 Proven Mobile UA Strategies for Euro 2024 and Olympics 2024 first appeared on AppSamurai.

WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to SKAdNetwork, AdAttributionKit is a new iOS framework designed to enhance ad attribution while prioritizing user privacy and providing developers with substantial updates and improvements. Let’s dive into it!

First of all, let’s make it clear that SKAdNetwork is still here. Apple announced that AdAttributionKit has “full interoperability with SKAdNetwork”, meaning that it is built upon SKAdNetwork’s foundation with enhancements that address limitations and expand its capabilities. 

Why the change?

There’s been a lot of talk about why Apple introduced AdAttributionKit to replace SKAdNetwork. Reasons such as the low adoption rate could be responsible for this shift. Based on the information provided by Apple and industry analyses, we could say that there won’t be any changes to SKAdNetwork, but it’s unlikely to get any better.

So, it’s safe to say that Apple wants to create a unified and efficient system by standardizing ad attribution across the App Store and alternative app markets. The move is partly driven by new regulations, like the EU’s Digital Markets Act, which mandates multiple app stores. 

Let’s Explore the Key Features of AdAttributionKit

1. Encompasses Alternative App Stores

One of the most significant changes is that AdAttributionKit is designed for multiple app stores. It has a “marketplace identifier” to show where an app was installed from, which SKAdNetwork doesn’t have.

2. Most-awaited Re-Engagement Support

Re-engagement support, a much-requested feature, is now available. The goal is to bring users back to the advertised app, meaning directing users to a a specific screen in the app via a universal link. To do this, app developers need to opt in for re-engagement using the ”eligible-for-re-engagement” property. An impression configured with this property is considered for re-engagement or install, unlike a normal ad impression, which only considers installs. 

What about postbacks for re-engagement conversions? They will have a ”conversion-type” field with the ”re-engagement ‘’ value. Keep in mind that the re-engagement framework is only compatible with click interactions, not view-through interactions. Also, developers can update re-engagement and install postbacks separately.

3. Multi-type creative support

The AdAttributionKit supports different types of ads

• Clickable Custom Creatives: Ads specifically designed to encourage engagement and clicks.
• View-Through Ads: These include video ads that users can watch, which offer a different engagement metric.
• In-ad App Store Features (Recommendations): With integrations like SKOverlay and SKStoreProductViewController, ads can show app listings directly within the ad. With SKOverlay, you get a small preview of an app listing, while with SKStoreProductViewController, you get a full-screen view.

Beyond traditional static image ads, AdAttributionKit supports video ads, audio ads, and interactive ads, enhancing how advertisers can engage with users.

4. Conversion Values

Advertisers can configure up to 64 conversion values to capture various user engagements, such as account creation or making a purchase. These values help advertisers make data-driven decisions and understand how their campaigns are doing. Conversion values can be fine or coarse.

5. Interoperability between web and app

Developers and marketers can use AdAttributionKit for web and app attribution. Web AdAttributionKit (formerly Private Click Measurement), a proposed standard, allows external websites to measure when an external link results in a conversion. AdAttributionKit doesn’t send any personally identifiable information to the remote server, so it protects user privacy and lets websites measure their ad campaigns’ effectiveness. You can read more about it in this UIKit. 

AdAttributionKit vs SKAdNetwork

It was highlighted at the WWDC session that AdAttributionKit is fully interoperable with SKAdNetwork. This means everything you know about SKAN, but with a few improvements:

• Advertised Item ID: The App ID in SKAN is now referred to as the Advertised Item ID in AdAttributionKit.
• Coarse and Fine Conversion Values: Similar to SKAN, AdAttributionKit supports detailed conversion tracking for deeper insights.
• Crowd Anonymity: Both frameworks use crowd anonymity to determine the level of detail in postbacks, ensuring user privacy.
• Conversion Value Locking: AdAttributionKit continues SKAN’s practice of conversion value locking for consistency and accuracy.
• Multiple Postbacks: AdAttributionKit retains SKAN 4’s three postbacks, providing several opportunities to track user actions.
• Random Delays: Both frameworks introduce random delays before postbacks are sent, adding an extra layer of privacy protection.
• Source Identifiers: AdAttributionKit retains the use of source identifiers to track the origin of app installs and user actions.

Getting used to SKAN 4.0 was challenging enough, so which framework should developers use? Well, Apple says that you can use both, even though the system will pick the most recently tapped ad for the attribution.

At the end of the day, we’re guessing that most developers prefer working with one framework. SinceAdAttributionKithas has wider functionality, it’ll be the primary choice. 

Next Steps for App Developers and Marketers

1. Update Your Attribution Strategies

Start revising your strategies to incorporate AdAttributionKit’s capabilities, configure conversion values, and utilize re-engagement data to optimize campaigns.

2. Stay Informed

Make sure you stay on top of the latest updates and best practices by checking Apple’s resources and watching WWDC sessions. 

3. Collaborate with Ad Networks and Leverage MMPs

For maximum benefit, ensure that your ad networks are getting familiar and/or integrated with AdAttributionKit. Also, leverage MMPs to streamline your attribution process,  and ensure that data from various ad sources is captured and analyzed in a unified and consistent way.

Final Thoughts

AdAttributionKit is a major advancement in ad attribution technology, addressing some limitations of the SKAdNetwork and adding new features based on changes such as the EU’s Digital Markets Act. While SKAdNetwork will remain, it’s clear that AdAttributionKit is the future of Apple’s ad attribution framework, designed to be more flexible and comprehensive. 

As the digital advertising landscape continues to evolve, embracing AdAttributionKit will enable developers and marketers to optimize their campaigns more effectively while maintaining a strong focus on user privacy.

To get into the details, you can watch Apple’s introductory ”Meet AdAttribution Kit” video and check out the Apple Developer Documentation on AdAttributionKit.

Sources:

• https://www.youtube.com/watch?v=lOuQW19A5xQ

• https://youtube.com/watch?v=RE2s_Rycip8

• https://developer.apple.com/documentation/adattributionkit

• https://www.singular.net/blog/adattributionkit-the-new-skadnetwork/

The post Meet AdAttributionKit: Are We Saying Goodbye SKAdNetwork? first appeared on AppSamurai.

In this Episode

In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz. 

With this amazing panel of industy experts in mobile ad fraud prevention and data analytics, we explore how leveraging data can effectively combat fraudulent activities in mobile UA campaigns.

In this episode, you’ll  learn about,

• Metrics to watch for fraud detection
• Using UA data to identify fraud patterns
• Ad fraud types & combat methods
• Battling fraud in rewarded systems

Key Things to Pay Attention To

1:08 Get to Know the Panel

4:27 Traditional UA vs. Measured Approach to UA

6:35 Noticing the Signs of Ad Fraud

7:58 Key Metrics to Watch Out

11:13 Real vs. Fake Users

13:20 Different Types of Fraud

18:20 Ad Fraud in Rewarded Systems

24:29 Teamwork to Combat Fraud

26:23 The Role of AI 

29:40 Importance of Industry Collaboration

Check out the other episodes here!

The post All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA first appeared on AppSamurai.