AdTwirl tends to be a performance-based, auction-style, self-serve ad network that is designed to offer advertisers maximum ROI and increased value on mobile inventory. Offering ads that include banner and text ads, AdTwirl also makes use of its one-off auction-based ad network to run CPM, CPC, CPA CPD and/or CPI campaigns.

By calculating eCPMS on campaign progress and click bid price, publishers get the opportunity to use AdTwirl as a link/banner exchange network with 1:1 exchange ratio. AdTwirld offers countless benefits for developers including live statistics record earnings, clicks, and impressions.