AppFlood is a cross-promotion network that allows its developers to have complete control over every aspect of monetization and distribution. One factor that sets AppFlood apart from its competitors is the fact that users only have to pay for installs rather than clicks on their ads.

Ad campaigns can be targeted based while the AppMatch technology offered by AppFlood optimizes ad placement for maximum conversion rates. Developers can also benefit from using the SDK, which is quite convenient to integrate with, having minimal impact on the app code base.