tools to see and measure the in-app events and performance metrics
CPC (Cost Per Click)
What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks
THIRD PARTY TOOLS
RELATED TERMS
ATTRIBUTION TOOL
an instrument to measure users activities in app and the effectiveness of marketing campaigns
ENGAGEMENT RATE
What is engagement rate? Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage