an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand
ATTRIBUTION TOOL
an instrument to measure users activities in app and the effectiveness of marketing campaigns
AD NETWORK
RELATED TERMS
CPV (Cost Per View)
What is Cost per View (CPV)? Cost per view (CPV) is a pricing model used in mobile UA campaigns. In CPV, the advertiser pays each
App Active User
What is an active user? Users who engage with your app meaningfully within a given period are considered active users. These time periods define the