an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time, eventually to attract organic users thanks to higher visibility in the category and overall charts
BOOST/BURST CAMPAIGN
RELATED TERMS
IN-APP ADS
a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats
ADVERTISER
an organization which focuses on generating sales and leads through conveying its message to the right audience, at the right time