Mobile Advertising Articles
A Closer Look: Why Advertisers Use Fake Mobile Game Ads
Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn’t match
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Mobile App Analytics Articles
Attribution Models in Mobile User Acquisition
When it comes to mobile marketing, where every click and tap matters and understanding your users’ journey might be similar to solving a complex puzzle.
Mobile Advertising Articles
Alternative App Stores and Why They’re Worth Exploring
The Google Play and Apple App Store stand out as towering giants in the mobile world, commanding developers’ and consumers’ attention. However, alternative app stores
Mobile Advertising Articles
Valentine’s Day App Marketing: 10 Tips That Actually Work
Valentine’s Day isn’t just about romance—it’s a golden opportunity for apps to shine. With February 14th just a few days away, it’s time to amplify
Mobile App Analytics Articles
Media Mix Modeling in Mobile User Acquisition: A Comprehensive Guide
As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix
Mobile Advertising Articles
What Is OEM & What Opportunities Does It Have for Mobile Marketers?
OEMs (App Discovery) have gained popularity in recent years thanks to the native and premium placements offered to mobile marketers. In this blog post, we’ll
OEMs
Go Beyond Traditional User Acquisition: OEMs for Mobile Games
OEMs (App Discovery) are becoming more popular daily as the mobile marketing landscape constantly seeks out innovative ways to boost reach, engagement, and brand awareness.
Mobile Advertising Articles
Rewarded Playtime for Mobile Games: Extend Gameplay, Elevate LTV, and Boost Earnings
Developers in the dynamic field of mobile gaming are constantly looking for innovative strategies to captivate players and drive substantial revenue. AppSamurai’s Rewarded Playtime model,
Mobile Advertising Articles
Header Bidding vs. Programmatic Waterfall: The Dynamic Landscape of Programmatic Advertising
Programmatic advertising has reshaped the digital advertising landscape by automating ad inventory buying and selling. As a result of this evolution from traditional ad-buying methods,
Mobile App Analytics Articles
What is App Tracking Transparency? How Does it Work?
The concept of privacy has taken center stage in an era dominated by digital connectivity, causing major changes in the way apps handle user data.
Mobile Advertising Articles
The Big 3: Preparing Your Mobile App for Black Friday, Cyber Monday and Thanksgiving
It’s no secret that the holiday season is a critical period for apps in various verticals. Whether you’re a seasoned app developer or a newcomer
Mobile App Monetization Articles
How Much Do Apps Make from Ads?
Apps have become essential to our daily lives in the digital age. From productivity tools to games, there’s an app for everything. But have you