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An Essential Guide to OEM Ad Formats in 2024

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In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique approach, advertisers receive unprecedented access to users via multiple touchpoints, ensuring high levels of engagement not available with traditional mobile advertising. Here,...

Stars, Stripes, and Sales: Why’s 4th of July is Crucial for E-Commerce Apps

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Known as Independence Day, the 4th of July is a popular holiday in America filled with fireworks, barbecues, and American patriotism. In addition to the festivities, this holiday has become a crucial time for e-commerce to drive sales, engage customers, and build brand loyalty. Let’s look at...

Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV

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Did you know that mobile gaming generated 49% of all gaming revenue worldwide in 2023, amounting to $90 billion? With the mobile gaming industry growing rapidly, maximizing Lifetime Value (LTV) is essential for long-term success. Higher LTV leads to significant boosts in user retention and revenue growth....