targeting mobile app users according to their locations
ECPM (EFFECTIVE COST-PER-MILLE)
a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. Formula: eCPM = (Total Spent/Impressions Delivered)X 1000
GEOTARGETING
RELATED TERMS
CHURN RATE
What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It
CPA (Cost-Per-Action)
What is Cost per Action (CPA)? Cost per action (CPA) marketing and advertising is a pricing model where the advertiser pays a fee only when