the term refers to broadcast message to customers when they are using the app, directly within the app itself
NON-INCENT TRAFFIC
a traffic coming from ads that don’t include a reward as distinct from incentivized traffic
IN-APP MESSAGE
RELATED TERMS
OEM ADVERTISING
Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partners like App Samurai. Advertisers can reach new customers by being
Ad Impression
What is an ad impression? An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by