a traffic coming from ads that don’t include a reward as distinct from incentivized traffic
USER EXPERIENCE (UX)
simplicity performance that a user experiences while using and navigating your app
NON-INCENT TRAFFIC
RELATED TERMS
API (APPLICATION PROGRAMMING INTERFACE)
a software interface which allows software components interact with each other using a specific protocol
IN-APP MESSAGE
the term refers to broadcast message to customers when they are using the app, directly within the app itself