OPTIMIZATION

Author

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads

RELATED TERMS

What is ARPPU? ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of

a real time auction of ad impressions that provides highly qualified users

What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It