a real time auction of ad impressions that provides highly qualified users
MAU (MONTHLY ACTIVE USERS)
a metric that shows the number of unique users who are interacting with your app monthly
REAL TIME BIDDING (RTB)
RELATED TERMS
INCENT TRAFFIC
the term which refers to the traffic coming from all types of advertisements in return for a reward
PREVIEW (APP PREVIEW)
a video explaining the app and emphasizing benefits of an app in app store pages