a metric showing how frequently your one user open the app by calculating the time between the last and the next sessions
What is in-app advertising? In-app advertising is one of the most popular ways of monetizing apps. App developers get paid to show ads to their
What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set
Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partners like App Samurai. Advertisers can reach new customers by being