For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess
In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you
Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This
Here is a great guide for free app promotion sites! This list is updated on May 2024! App marketing isn’t just about advertising; it’s a
In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app’s success. Concentrated marketing is an effective approach for
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase
It is vital that any mobile marketer understands the importance of measuring their marketing campaigns, especially in terms of user acquisition and engagement. In the
The app store description is one of the most significant aspects of your app. If you don’t grab potential customers’ attention with your opening sentence
The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple,
There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically
The term ‘OTT’ is becoming increasingly prevalent in today’s rapidly evolving media landscape. But what is OTT? OTT, or Over-The-Top, describes a streaming media service
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user
