The world of educational enrollment is undergoing a seismic shift, and traditional models are falling short.
Reliance on recruitment agents has led to increasing distrust among students and their parents. At the same time, many schools still invest in social campaigns that generate views but don’t translate into actual enrollments.
A Holistic Approach to Enrollment
At Nanjing Marketing Group, we collaborate with schools like yours to develop a comprehensive enrollment system tailored for the Chinese market.
This strategy not only boosts enrollment numbers but also reduces the overall cost per enrollment.
A Direct Line Between Students and Schools
With our system, students navigate the enrollment process directly with your institution.
From their initial online interaction to the final enrollment steps, students experience a seamless, transparent journey—free of agent fees.
Key Benefits
Enhance Your Brand
We’ll collaborate with you to extend your school’s presence in China by publishing on WeChat, Baidu, Zhihu, and other key platforms.
You’ll be present across the Chinese Internet and build a strong base of followers.
Drive More Applications
You’ll receive more applications, both directly online and from your education agent partners.
Increase Enrollment Rates
Positive and accurate online content means your school will be a much easier sale for your agents/admissions team.
Plus, we’ll even take your direct inquiries and guide them through the enrollment process.
“It is exciting to see the number of followers has increased after each posting on WeChat.”
– Becky Xu, International Manager, Cambrian College
We helped increase Cambrian College’s enrollments of Chinese international students by 600% from 2019–2021, DURING A PANDEMIC.
Digital Marketing
Launch a Chinese Website That Works
One problem with many schools’ websites is that they don’t load quickly in China. The “Great Firewall of China” throttles incoming and outgoing Internet traffic.
We’ll create a Chinese website that looks similar to its English counterpart. Check out this example of Cambrian College, a smaller sister site to their original website.
Attract Targeted Traffic
For Baidu (the “Google of China”), we’ll launch highly targeted ads to bring in potential students searching for your school, programs, and location.
Engage Your Fans
We create entertaining and insightful content that receives 3X the engagement rate of other schools.
We’ll build up your social following on WeChat, Zhihu, Bilibili, Xiaohongshu, and other platforms faster than you could on your own.
Admissions Counseling
Generate Direct Enrollments
You can think of our admission counselors as being like traditional education agents. In fact, that’s their background.
But, while agents will try to sell students on four schools, we will sell them on just your school.
The result is a higher conversion rate.
Increase Consulting Quality
We will present a consistent and accurate image of your school and programs in all of our marketing and sales efforts.
You have full access to all conversations, marketing, and enrollment data.
Defer Marketing Costs
Since you’ll be paying when students enroll, you’ll pay 60% less fixed/upfront fees.
“Nanjing Marketing Group’s service is 5/5 stars.
We appreciate their professional content planning, online event organization, and social marketing for us.”
– Ryan Du, China Program Officer, Conestoga International Education
NMG helped Conestoga attract as many Chinese international student recruitments as they wanted.
Ready to Transform Your School’s Enrollment Strategy? Let’s Talk.
Contact us for a free initial consultation. Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
Discover how our tailor-made services can provide you with an integrated marketing and sales funnel specifically designed for your school’s unique needs.