simplicity performance that a user experiences while using and navigating your app
IN-APP MESSAGE
the term refers to broadcast message to customers when they are using the app, directly within the app itself
USER EXPERIENCE (UX)
RELATED TERMS
CPC (Cost Per Click)
What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks